To that end, they created a large amount of dialog for each character and possible interactions between the characters according to Jake Rodkin, Telltale's graphic designer, they wrote more lines of dialog for the game than a typical Sam & Max adventure episode. Telltale aimed to make the game dialog-centric between the four featured characters. Telltale is considering a potential series based on this game using different characters in the future, but would need to see sales exceeding 100,000 to 200,000 units to make it feasible. Conners stated that the goal was to create the experience of 'hanging out with their virtual buddies, shooting the breeze and playing a good game of poker'. The characters, they decided, would be fully voiced, and would have distinctive tells and dynamic responses that would manifest themselves as the game progressed. Telltale considered how the four characters would interact with each other, developing dialog, banter, and reactions to certain plays. From there, they pitched the idea to other companies in the industry and were able to work out which characters they would be able to include. Poker Night grew out of an idea from Telltale employees, wondering 'what video characters do when they're not 'on the clock' in the games we play', according to Telltale CEO Dan Conners.

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